Emotional Driving The Book

Throughout its history, Emotional Driving has deeply touched thousands of people, in Spain and other countries, and has achieved spectacular results. Results that have contributed to saving lives on the road. That is the most important thing. The only important thing.

One of the keys to Emotional Driving’s success in and out of Gonvarri is the project’s honesty and realism. Emotional Driving’s path is positive, hopeful and very gratifying for all of us who have been part of the project. What began as a modest internal initiative, now reaches many thousands of people around the world.

Roadshows and emotional audiovisual campaigns, training in values and road safety education for the drivers of tomorrow, motivation to make the youngest the ambassadors of Emotional Driving and make their parents aware of the importance of responsible driving. A journey in which we have been accompanied by friendly entities with the same values and a common commitment to road safety.